I came across these Diesel ads I was really taken back by how bold of a statement they were making. But after enjoying almost every single one of them, I think I have to agree… In conclusion, Diesel Jeans “Stupid” campaign is Brilliant!
The meaning behind 18Eighty...a few years ago after speaking with my father on a normal day, which if you knew him you could understand the logic and creativity behind his genius thought...
18Eighty which stands for 1/8/80 my birth date into this world. However, that is just the tip of the iceberg in the overall meaning. In my eyes we as individuals often find ourselves growing, maturing, or developing in some type of manner and those who ususally don't grow or develop find themselves searching for more. 18Eighty believes that it is our human nature to grow or develop in some type of manner. That's why we extremely encourage the evolution of ones' self in whatever way possible.
Thus 18Eighty is the beginning and the start of my development and all those who seek and acheive personal evolution.
Make 18Eighty a way of life!